When it comes to High School, not everyone has a traditional experience. Primavera needed to remind parents and students alike that sometimes it just comes down to the most essential reasons to attend: It's completely free, fully accredited, and has the most flexible schedule you will find for high school.

My role as art director, producer, project manager, and overall assistant was essential in not only delivering this campaign, but also a wonderful way to experience the full spectrum of work that goes into a project such as this.

A fresh landing page that I designed to make it much easier for those interested to enroll. The main benefit of this landing page, apart from being able to track where the user navigated from, was how simple and clear the enrollment process was.&nbs

Here is a magazine advertisement to promote summer school with Primavera Online High School.

An advertisement for a local Spanish newspaper, La Voz.

Here is a digital header created for various email blasts related to the "Back to Basics" campaign.

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