Back To Basics Campaign:
Layout Design, Graphic Design, Production, Casting, Styling (At StrongMind)
When it comes to High School, not everyone has a traditional experience. Primavera needed to remind parents and students alike that sometimes it just comes down to the most essential reasons to attend: It's completely free, fully accredited, and has the most flexible schedule you will find for high school.
My role as art director, producer, project manager, and overall assistant was essential in not only delivering this campaign, but also a wonderful way to experience the full spectrum of work that goes into a project such as this.