Children’s Zoo Appeal 2018
Art Direction, Layout Design
This mailed appeal was sent out to hundreds of donors in an effort to gather funds for the multimillion dollar children’s zoo exhibit at the San Diego Zoo.
This multimillion dollar exhibit had a generous donation from Denny Sanford, a local philanthropist. But we still had more to go to meet our goal, so this was a second appeal mailed out to donors in hopes of reaching that goal. This project was a challenge since the exhibit did not yet exist and there were many details yet to be determined. The photography was a mix of stock images and San Diego Zoo photography.
See the initial presentation below:
